Why the right price is important from the start

April 2, 2015

All sellers want to get the most for their home when selling, that’s just human nature. But it is a mistake to come to the market as a new listing with a price higher than your real estate agent recommends and one that can’t be supported by local market data. Some sellers may be tempted to say, “Let’s just try it a bit higher to begin with. We can always come down later.” While this is true, and in fact the price most surely will come down later, it is a mistake.

Why? Showing activity is highest when a property is new to the market. A new listing attracts the attention of homebuyers – “Let’s go see it right away!” If the property is overpriced during this time, buyers will simply walk away and wait for something else. A price reduction in the future may make a blip on the buyer’s radar, but it may not be enough to get them back in the door – they may  think there something wrong with the house – they may no longer be interested. Your home is no longer a “new” offering.

SO take advantage of the excitement and activity a new listing brings. Don’t overprice.  The same holds true for preparing for showings and staging.  If you do not prepare, clean, declutter and stage, you risk turning buyers off in a second way.   First Weber Group agents sell real estate all over Wisconsin – in all price ranges. They have local sales data and local real estate knowledge. Allow them to partner with you and help you succeed.

See the current inventory of homes for sale in Wisconsin at firstweber.com

Please contact First Weber Group if you are contemplating buying or selling a home in Wisconsin.  We’ve got mortgage lending partners who can help you lock in a low rate.


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