The most important factors in selling a home quickly & for top dollar

November 3, 2015


1. Price. Price your home correct from the start, don’t plan on adjusting the price later. Activity is highest when the listing is new. Take advantage of that by pricing aggressively.

2. Location. What is appealing to you about your location? Make a list of nearby attractions/conveniences and what you enjoyed about living in this location to let potential buyers know.

3. Condition. Most buyers appreciate a home that is move-in ready.  Many can’t see past the green carpeting or the roof that obviously needs replacing.  Take care of these items before selling to appeal to the most buyers.

4. Competition. Know your competition. Go to open houses to take a look inside and keep an eye on the competition’s price.  You can also set up a free My First Weber account where you can receive emails of new listings matching your criteria and price changes. Go to First and at the top right, create a free account.

5. Curb appeal. A home that does not look good from the street gives buyers a reason to drive right by and not even bother to make an appointment.  Take the time to care for the lawn, the landscaping, the walkways. Put some flowers out or a wreath on the door.  Make them want to come inside to see the rest of the story.

6. Neighborhood.   People buy more than the home. They buy the neighborhood and its amenities.  Is there a neighborhood park? A bike trail? Nearby shopping?  What was important to you when you bought the home?  When buyers search for homes at, they are presented with a map to search for “points of interest” like schools, grocery stores, child care, banks and parks.  Presenting the amenities in your neighborhood to potential buyers by listing with First Weber Group offers buyers the information they need to decide if your home and neighborhood are right for them.

7. Staging  Clean, clutter-free, updated. Take the time to get ready for each showing. Make the house smell good, put out fresh towels, clean the closets – they’re going to be opened.

8. Marketing. Make sure your agent uses a variety of marketing tactics to attract buyers. Since much exposure is online, make sure your agent has an effective online marketing program such asFirst Weber’s Front Runner multi-media marketing.

9. A good agent.  A knowledgeable agent who keeps you informed can be your most valuable asset in a home sale, guiding you through home inspections, contracts, addendums, counter offers, appraisals and more.  The process of getting to closing is more difficult than it has been in recent years.  Rely on a professional. You can search for a First Weber agent in your area of Wisconsin here.


Thanks for reading the First Weber Wisconsin real estate & Wisconsin living blog for 9 of the most important factors in selling a home quickly and for top dollar. Much of these steps are in your control.  Check out your competition at and please contact us if we may assist you with your Wisconsin real estate needs.

First Weber sells real estate throughout Wisconsin: Metro Milwaukee and Southeastern WI, South Central Wisconsin/Greater Madison, Southwest Wisconsin, Central Wisconsin, Northeast Wisconsin and Wisconsin’s great Northwoods. You can start searching for Wisconsin real estate and Wisconsin real estate agents at

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